Ronald Reyes


Indeleble / Indelible
videoperformance, 3:00, 2013


Ronald (b. 1982, Costa Rica) now lives and works between Paris, Marseille and Costa Rica.

The work of Ronald Reyes, rigorous and almost scientific, has the mark of documentary photography, but paradoxically he releases himself from it by a completely irrational subject. He creates a universe seemingly close to the world in which we live but in permanent lag. With a big subtlety, he uses derision, irony, sarcasm to disassemble the dogmas or thought systems of the human dimension.
He graduated from the Colegio Universitario de Alajuela with a degree in photography in 2006. After this period his work started to been exhibited in Costa Rica, Poland, United States, France, Italy, amongst others. In 2012 he moved to France to continue his studies at L'École Nationale Supérieure de la Photographie d'Arles.

Is a thin layer of paint enough to erase a century of exploitation?
This video begins against an incomplete logo, resulting from hastily made masking. The logo is anchored in memory: Chiquita Banana. A creature who is half Carmen Miranda coming out of a garbage dump, half Caribbean shaman appears, tirelessly repeating the same ritual, the same ad honouring the bananas’ reputation and the blue plastic bag filled with pesticides.